News 2008

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07.04.08 Marshmallow icecream in the news

In the NOS youthnews of the last 31th of March there was an item about about the marshmallow icecream which was developed in cooperation (amongst others) with GBO. Click here to watch the item in question (Dutch only).





source: NOS youthnews / uitzendinggemist.nl

The ice is a result of the Food & Design project of last October. A part of the project was the ‘Food For Future’ competition amongst students of a few schools in Helmond. During this competition students had to invent new Food & Design concepts based on excisting brands.

The winning team invented the icetender; based on the beertender. They also made some marshmallow icecream to go with the tender. This appeared to be a solid idea with potential, so Van Rijsingen Diepvries decided in conformance with the winners to have the ice produced by De IJsfabriek. Up.