02.06.09 GBO participates in The Art of Imagination
On the 28th of May the non-profit foundation BiELAt (Stichting Business in Eindhoven-Leuven-Aken) organized the entrepreneurs the BiELAt-event for the fourth time. The event took place in the Klokgebouw Strijp-S in Eindhoven and was meant for entrepreneurs from this highly technological region. This year’s theme was ‘The Art of Imagination’.
During the BiELAt-event the results of the ‘Just Imagine’ brainstorms were presented. The brainstorms are an initiative of the BOM (Brabantse Ontwikkelings Maatschappij), NV Industriebank LIOF and the province of Noord-Brabant.
Delegates from about 40 companies met for the brainstorm sessions. GBO’s Jeroen op ten Berg participated in the workshop with theme “Lifestyle and Leisure”.
Two directions were explored within this theme:
- A toilet for 2050: More sustainable future toilets which use less (clean) water and can function in biological micro-ecosystems. The objective is to save money and clean water, in order to create space for contributing to the solution for the scarceness of drinking water.
- A package of innovative solutions in order to make horse sport more exciting for spectators and practitioners, to let the audience experience how nice and interesting horse sport is, to combine wellness objectives with ‘natural horsemanship’ and to professionalize horse trading in the Netherlands.
Up.