03.09.09 GBO’s client successful in the USA
The Eindhoven-based company iRex Technologies plans to expand business in the U.S.A.. The former Philips daughter has signed a contract with Barnes & Noble, the world’s biggest bookstore.
This is an enormous opportunity for iRex as a producer of electronic book and newspaper reading devices; the deal gives iRex access to more than 750.000 titles. They hope to sell hundreds of thousands of eReaders, amongst them the GBO designed Digital Reader 1000S, in this new market.
Source: Eindhovens Dagblad Up.